The Duke's MasterClass

Introduction: The ability to prospect and find opportunities to sell products and services is critical to the survival of any project or organisation. Salespeople who desire to consistently exceed their performance goals must approach their role with a high level of strategy and discernment. Selling to High Networth Individuals (HNIs) who represent a highly attractive and rewarding audience, is a dream for many salespersons. As it is a niche audience, selling to these people requires completely different attitudes and skill sets to get a foot in the door and keep that door open. Not many salespersons understand this and they struggle without getting the desired results. How then do you get an elite audience to take notice of the product or service you would like them to patronise? How do you establish a long-term relationship with HNIs that ensures they maintain their patronage?